7 Best Conversational Marketing Tools of 2025 (Free & Paid)

Conversational marketing is no longer just a buzzword. It has become a vital strategy in the digital marketing world, helping businesses build authentic relationships with their audiences while driving sales and customer satisfaction. With consumers increasingly expecting personalized, real-time engagement, conversational marketing tools are indispensable for staying ahead.

Whether you're a small business owner or a seasoned marketer, choosing the right tool can drastically improve how you connect with your audience. To make your search easier, we've rounded up the 7 best conversational marketing tools of 2025, covering both free and paid options.

free conversational marketing software

What Is Conversational Marketing?

Before we jump into the tools, let’s define conversational marketing. Think of it as a direct, one-on-one communication method between you and your customers through channels like live chat, chatbots, social media, and voice assistants. The goal? To engage prospects, answer queries, and resolve issues in real-time, creating a seamless customer experience that fosters trust and conversion.

free conversational marketing software

Why Do You Need Conversational Marketing Tools?

The benefits of conversational marketing tools extend beyond simply being available for your customers:

Boost customer engagement: Real-time communication fosters meaningful interactions.
Increase conversion rates: Personalized conversations often result in higher conversion rates.
Streamline support: Automated options like AI-powered chatbots handle FAQs, reducing the workload for your team.
Enhance the buyer's experience: Immediate responses can help turn interest into action.

Now that we’ve covered the basics, here’s a curated list of the best free and paid conversational marketing tools for 2025.

free conversational marketing software

The 7 Best Conversational Marketing Tools of 2025

1. Intercom

Best for: Businesses of all sizes looking for a complete customer communication platform.

Pricing: Starts at $74/month.

Intercom remains a leader in conversational marketing in 2025. Known for its seamless mix of live chat, email campaigns, and customer support software, Intercom is ideal for businesses of all sizes. Powered by AI, Intercom suggests answers for agents during live chat sessions and offers rich insights into customer behavior to help fine-tune communications.

Features:

Smart chatbots with advanced AI for automated responses.
Inbox integrations to manage team communication.
Built-in A/B testing for message effectiveness.

If developing strong customer relationships is your prime goal, Intercom is a solid choice.

2. Drift

Best for: B2B companies focusing on conversational sales.

Pricing: Free for basic features, paid plans start at $2,500/year.

Drift is synonymous with conversational marketing for B2B businesses. Designed to convert those website visitors that would otherwise leave, Drift leverages AI to increase lead engagement by offering personalized recommendations and connecting leads to sales reps instantly.

Features:

AI chatbots specifically for B2B lead qualification.
"Drift Playbooks" to guide leads through the buyer's journey.
Calendar integration for seamless meeting scheduling.

Drift’s focus on aligning sales and marketing makes it the preferred tool in B2B industries.

free conversational marketing software

3. HubSpot Conversations

Best for: Companies already using HubSpot CRM.

Pricing: Free with HubSpot CRM, additional features available in paid plans starting at $50/month.

HubSpot launched its conversational marketing feature as part of its CRM platform, and it now delivers one of the smoothest integrations for marketing, sales, and customer service teams. Businesses using HubSpot Conversations can manage chat, email, and tickets in one place.

Features:

Free chatbot builder with pre-built templates.
Customer support ticketing.
Easy CRM integration for better lead tracking.

If you’re already part of the HubSpot ecosystem, this tool is a no-brainer.

4. Tidio

Best for: Small businesses and startups on a tight budget.

Pricing: Free for up to 100 unique visitors/month; paid plans start at $15/month.

Tidio combines simplicity with smart features, making it a go-to choice for small teams and beginners in conversational marketing. Equipped with an easy-to-use chatbot builder and responsive live chat, it also integrates with eCommerce platforms like Shopify and WooCommerce.

Features:

Chatbots that support FAQs, order updates, and more.
Live chat with real-time visitor tracking.
Integration with eCommerce tools for seamless sales operations.

Tidio’s affordability and user-friendly design make it a popular option for small businesses.

5. Freshchat by Freshworks

Best for: Teams managing high volumes of customer inquiries.

Pricing: Starts at $15/user/month, with a free tier available.

free conversational marketing software

Freshchat’s intuitive conversational support platform is designed for proactive messaging, allowing businesses to engage customers before they even submit an inquiry. With a focus on handling high inquiry volumes efficiently, Freshchat is perfect for scaling businesses.

Features:

Omni-channel messaging (website, mobile, and apps).
AI insights for performance tracking.
Built-in analytics for the entire customer lifecycle.

Scalable and efficient, Freshchat works especially well for businesses handling complex customer journeys.

6. ManyChat

Best for: Social media-focused marketing.

Pricing: Free for basic features, paid plans start at $15/month.

ManyChat excels at turning social media conversations into sales. Particularly effective for Instagram and Facebook, ManyChat helps you build automated, highly personalized conversations with your followers.

Features:

Automated messages on Instagram, Facebook Messenger, and WhatsApp.
Integration with Shopify for eCommerce brands.
Visual bot builder requiring no coding skills.

For brands using social media as their primary marketing channel, ManyChat is indispensable.

7. LivePerson

Best for: Enterprise businesses seeking advanced AI-driven conversational tools.

Pricing: Custom pricing based on your needs.

LivePerson’s enterprise-grade conversational AI goes beyond simple chat functionalities. It allows for highly contextualized messaging through numerous customer touchpoints, including SMS, social media, and apps.

Features:

Advanced AI for in-depth personalization.
Analytics for voice-of-customer insights.
Seamless integrations with CRM and eCommerce platforms.

While its custom pricing and advanced functionalities might not suit smaller businesses, LivePerson’s capabilities make it an enterprise favorite.

How to Choose the Right Conversational Marketing Tool for Your Business

With so many powerful tools to choose from, selecting the right one may seem overwhelming. Here’s what you should consider:

Budget: Start by outlining how much you’re willing to spend.
Business Size: Some tools, like ManyChat, are perfect for smaller teams, while Intercom and LivePerson cater to enterprises.
Integration: Ensure the tool integrates easily with your existing platforms, such as CRM or eCommerce systems.
Support Features: Determine whether you want AI automation, live chat, or a blend of both.

Elevate Your Conversations in 2025

Conversational marketing tools have become integral to modern businesses, offering unparalleled opportunities for engagement, sales, and support. From free options for startups to enterprise-grade solutions, the best tools of 2025 cater to businesses of every shape and size.

Take your customer experience to the next level by choosing the right platform for your needs. Not sure where to start? Sign up for a free trial with your favorite tool and see the impact firsthand.

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